Virtual Reality in Pharma

A doctor using virtual reality technology in diagnosis

The entertainment industry has adopted Virtual reality in recent years that made everyone widely know the technology. However, that doesn’t mean that the technology is only for entertainment, as it may have a number of great and widely used applications in the future, including pharma applications. Here is what VR can offer the pharma industry.

VR in medical research

VR in medical research

First of all, medical researchers are now using virtual reality for a number of purposes. It helps them understand which molecules will correctly affect the disease target. For instance, it gives them better visualization of molecules interaction. During pre-developed phases of drugs, VR gives researchers much help.

The technology is now also helping pharma companies in visualizing massive databases they relied on other companies like Google and Microsoft to deal with, in the past.

VR in drug manufacturing

Drug manufacturing needs a very high level of precision and control. So, pharma companies bring trained specialists to operate the complex equipment used.

Those specialists or operators can have a better and quicker understanding of these complex machines using virtual reality. consequently, this improves the quality of their training. Evermore, cut down the time needed for on the job training .

Virtual reality and diagnostics

VR is used in diagnosing a number of diseases like schizophrenia and Alzheimer’s disease and eye conditions like cataract. Using VR with other diagnosing methods like CT scan and MRI can help physicians make decisions faster while it can also eliminate the need for some processes.

Also, VR can help surgeons prepare for complicated surgeries as it gives a realistic view of the patient’s body structure details so that the best possible procedure can be determined.

Virtual reality in medical treatment

VR in medical treatment
Digital composite of Doctors operating wearing VR Virtual Reality Headset with Interface

VR has already shown it can be useful for treating patients suffering from phobias, anxiety and panic disorders. For example, simulating anxiety triggers can help in understanding the patients’ responses to the physical and psychological sides in certain situations. For those suffering from phobias, exposure therapy is done perfectly with the and of VR.

Virtual reality for rehabilitation

Using virtual reality in rehabilitating patients has shown promising results in patients with physical disabilities. Simulating activities with VR for patients suffering from a stroke was very helpful for professionals who don’t have the ability to bring these activities to hospitals or clinics.

Virtual reality in pharma industry: product demonstrations

Using virtual reality technology for demonstrating pharmaceutical products isn’t yet a common practice, but it may become soon. Novartis recently created a VR app that shows 3D animations of molecule interaction with tissues. This is promising as videos and apps in the future can show how medicines work inside your body, with real and precise footage.

Conclusion

Hence, virtual reality is appearing to be one of the technologies that will benefit the pharmaceutical industry in many ways. A number of applications can show how VR can make things easier and even add new possibilities.

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