The past few years have seen a number of companies utilizing a new concept called gamification. Gamification refers to making the user experience more like a game to make it more interactive and rewarding. Meanwhile, the pharmaceutical field has adopted the concept quickly with a number of large and small companies already creating experiences and monitoring results. Hence, we will discuss the achievements of some of the pharma and healthcare companies examples in gamification.
Gamification Examples in Pharma Industry:
Mango Health wanted to make a very basic idea. However, with gamification, it became more than a basic one. The company developed an application that reminders patients of their medication time. Consequently, offering them points that can be spent in charitable donations and gift cards with weekly raffles for patients who follow their medication timings. Moreover, the application offers patients the side effects and interactions of the drugs to check them in case they want.
Fitbit is one of the biggest companies that develop fitness trackers. Those fitness trackers come with mobile apps that allow users to do game-like tasks and even check your friends’ performances and compare them to yours. So, this motivates the users in new ways and lets them challenge others. Moreover, Apple, Samsung, Huawei, and Xiaomi have followed the same path with fitness trackers or smartwatches that support similar features.
A non-profit health insurer in California called Blue Shield tried a wellness campaign against smoking through its social media. The participants of the game the company created earned points, badges, and statuses through health wellness tasks. They announced that 80 percent of its employees participated. Most importantly, 50 percent of them stopped smoking.
Bayer developed a blood glucose meter that connects to the handheld gaming device, Nintendo DS and intends to help kids between the ages of 4 and 14 monitor their blood glucose levels. Then, it rewards the kids with accumulating points for consistent glucose level monitoring and offers them new levels and unlockables. It also offers a leaderboard for kids to compete through an online community.
The American Red Cross developed an app for kids called Monster Guard. The app takes kids to a virtual academy called Monster Guard Academy that learns them to stay safe in cases of emergencies. So, the app prepares the kids for fires, hurricanes, floods, earthquakes, and other disasters. Furthermore, the app is rewarding them with points and medals for every completed task.
GestureTek Health developed an app that allows patients to use game-like virtual reality activities for medical purposes related to disability, rehabilitation, and wellness. Since the app contains fun activities through which a patient can move through the virtual world and have better health.
In conclusion, those are just a few of how gamification was used in healthcare and pharma. The new technique promises many solutions for patients through indirect ways that make things easier for them and the healthcare professionals.